Film producer, Anant Singh who was in attendance at the 85th Academy Award Ceremony in Los Angeles, expressed his delight at Searching For Sugarman winning the Best Documentary Feature Oscar.
After the ceremony, Singh said, “It is exciting that the inspiration for Searching For Sugarman came from South Africa. The 70s was a period of political awakening in our country and Rodriguez’s progressive lyrics struck a chord among South Africans. He became a sensation, but sadly was oblivious to his fame in the country. What’s really amazing is that this somewhat forgotten star is now back in the public eye largely because of what he meant to his South African fans.”
Searching For Sugarman tells the story of Sixto Rodriguez, who made two albums in the early 1970s but then ceased his musical career. He knew nothing about his fame in South Africa. The documentary was made by first-time director Malik Bendjelloul, who first discovered Rodriguez while travelling in South Africa in 2006, and became fascinated by his story.
Rodriguez, being the modest person he is, did not attend the glittering awards ceremony because he felt that it was not appropriate to take the credit for the film.