Pride, distributed by Videovision Entertainment in South Africa, opened the 21st edition of the Out In Africa Gay & Lesbian Film Festival in Johannesburg last night. This hilarious and inspirational comedy-drama, directed by Matthew Warchus, features a popular British cast including Bill Nighy, Imelda Staunton and Paddy Considine.
Set in 1984 during Margaret Thatcher’s hard rule over Britain which prompted much political action in response. Pride tells the story of what is perhaps the most amazing response of all which occurred when Welsh coal miners and London gays and lesbians found a common cause – an unlikely alliance; it was never obvious, but which ended up being a lot of fun.
United International Pictures’ Marketing Manager, Stefan Rheeder, attended the opening night event yesterday and commented after screening, “I knew that Pride was always going to have people cackling and laughing out loud as it did with the audience last night. They were hooked into story and the hilarious subplots. They loved it !”
Sanjeev Singh, Videovision Entertainment’s director of Distribution and Acquisition said, “We are delighted with the response to Pride at the opening of the Out in Africa Film Festival. Pride is a feel good film which we believe has great potential among the mainstream commercial South African audience, as it provides much needed comic relief.
Pride will have its final screenings at the Rosebank Nouveau and the V & A Nouveau on Sunday, 16 November, and it will open on South African screens on 16 January 2015.
Pride is a Videovision Entertainment release through United International Pictures (South Africa).
(Ben Schnitzer (Mark Ashton) and Joseph Gilgun (Mike Jackson) in Pride).