The company is a pioneer in commercial radio in South Africa and is a former shareholder in East Coast Radio, OFM and Jacaranda FM. It was also a founding shareholder, with Kagiso Trust Investments in the establishment of the JSE-listed Kagiso Media Ltd, with CEO, Anant Singh and Business Affairs Director, Sudhir Pragjee playing critical roles.
The company was successful in its application to the Independent Communications Authority of South Africa for a commercial FM radio licence to operate a station in the Cape Town Metro. Smile 90.4FM which covers the Cape Town Metropole and surrounding areas, is an adult contemporary radio station, broadcasting a mix of music and talk. It has emerged as the fastest growing radio station in the country.